Story

I grew up in the Bible Belt South, in Little Rock, Arkansas where church and a summer job selling suits were my introduction to sartorialism. From wanting to be an architect, to earning degrees in Advertising and Fine Arts to starting a t-shirt line, fashion became my career. Working in fashion retail as a stylist, I began expressing my attitude toward men’s suiting.  Not always able to find the fit and fabric I meticulously imagined, I started designing custom clothing under my alias, Geoff Duran. 2012- I designed the Taste Capsule for Renowned R&B Soul Balladeer, Kenny Lattimore’s tour and press wardrobe. 2014- I designed Derek Fisher’s sideline wardrobe in his inaugural season as head coach of the New York Knicks, for which GQ Magazine voted Fisher “Best Dressed NBA Coach of 2014.” I noticed that my clients, like many other men were looking for a sophisticated medium between the traditional suit & tie and leisurewear. 2017- I unveiled my signature M5K™ shirt and Metropolis™ blazer as the quintessential look of tieless tailoring. 2018- I released my iconic M5K™ All-White Series under the premise that every dude needs a white formal shirt that doesn’t require a tie. The introduction of my M5K™ was more than turning a men’s wardrobe staple into a statement of refined cool, it was the start of delivering sartorial freedom to men everywhere. 2023- I founded TAPE TALK, Measure of a Man™ reel series on Instagram to promote style & substance as a way of life.